To become a leading company in product offering & people network and raise the standards of product quality and ethical business practices.
Our vision serves as the framework for our Roadmap and guides every aspect of our business by describing what we need to accomplish in order to continue achieving sustainable, quality growth.
- Be a great place to work where people are inspired to be the best they can be.
- Bring to the world a portfolio of quality beverage brands that anticipate and satisfy people's desires and needs.
- Nurture a winning network of customers and suppliers, together we create mutual, enduring value.
- Be a responsible citizen that makes a difference by helping build and support sustainable communities.
- Maximize long-term return to shareowners while being mindful of our overall responsibilities.
- Be a highly effective, lean and fast-moving organization.